Online Courses
- Free online course on Introduction to Marketing from Wharton School of Business: This free online course focuses on branding strategies, customer centricity and new market entry.
- Indiana University makes available a series of online lectures on Marketing.
- Google Analytics Academy: The Digital Analytics Fundamentals course offered by Google's Analytics Academy is free, and provides a great foundation for our future marketers who need a solid understanding of marketing analytics on the Internet. The Google Analytics Platform Principles course is also free, and is designed for intermediate users to learn more about how Google Analytics works.
- Google Online Marketing Challenge: This annual competition takes place every Spring semester with over 10,000 students participating around the world. Student teams receive $250 each from Google to design, implement, and evaluate live advertisements online for a three-week period. Using the curriculum available from Google, students must present a pre-campaign strategy plan, implement the plan for three weeks, and prepare a post-campaign report based on the performance of the advertisements. This is one of the best educational tools available for hands-on, dynamic, and engaged learning of digital marketing in the modern world.
- Digital Marketing Specialization on Coursera
- Brand Over Brain by TED Radio Hour
- Blogger.com: This tool allows students to quickly put together websites with little training. Most importantly, Blogger.com allows AdSense which enables students to run online ads, track performance, and even make money!
- Salesforce.com: One of the most popular CRM systems in the world, Salesforce.com's free trials or inexpensive subscriptions allow the class to experiment with the software, and see theoretical concepts in action which engages deeper learning while building concrete skills.
- Think Insights with Google provides knowledge and tools for online marketing professionals.
- Google Trends provides a dynamic dashboard of market trends based on search volumes around the world.
- Teredata University Network is designed to be a premier academic resource for integrated data warehousing, big data analytics, and business applications, to build an international community whose members share their ideas, experiences, and resources, to develop curriculum for MIS, Marketing and CS faculty resulting in graduates who are fully prepared to tackle the world of big data and analytics, and to serve as a bridge between academia and the world of practice through connections with Teradata’s customers.
- Country Manager: A simulation for international/global marketing
- SimBound: A simulation for online advertising
- Stukent: Internet marketing simulations, digital textbooks, and courseware in the cloud
- American Marketing Association
- Marketing EDGE, a nonprofit organization whose mission is to Educate, Develop, Grow and Employ students in the marketing field
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